About

About MIGEMI

Designing healthy sleep and comfortable living since 2012.

Founded in 2012, MIGEMI is a furniture brand inspired by German design philosophy and dedicated to healthy sleep research and modern home living. Integrating design, R&D, production, and sales, we create furniture that combines comfort, function, and style to support a better everyday living experience.

Our story

Our Story

MIGEMI was created with a clear vision: to develop furniture that responds to people’s real living and sleeping needs. From the beginning, the brand has focused on healthy sleep science and the idea that furniture should bring comfort, balance, and a more enjoyable home environment.

Over the years, MIGEMI has expanded from bedroom collections into living and dining room furniture, while continuing to pursue product innovation and faster development through an integrated business model covering design, manufacturing, and sales.

Our story

Founder’s Vision

MIGEMI was founded by Mr. Qi Chuming, who grew up in a carpenter’s family and developed a deep connection to furniture from an early age. After many years in the furniture industry, from marketing consultant to marketing director, he established the MIGEMI brand with a long-term passion for craftsmanship, product value, and healthy living.

At the beginning of the brand’s journey, he introduced the concept of a tailored healthy sleep system, bringing a more personalized approach to the bedding industry and helping shape MIGEMI’s unique direction.

migemi factory (3)
Automated Precision Woodworking for Solid Sofa Frames
Ready-to-Ship: Scalable Supply for Global Projects

Our Strength

Different

Based in Nanhai District, Foshan, Guangdong, one of China’s leading furniture manufacturing hubs, MIGEMI has built a strong foundation in product development and manufacturing.

 

300+

staff

6,000 m²

product showroom

30,000 m²

office, R&D, and production base

500+

specialty stores and branded areas

3,000+

retail terminals nationwide

Styles

Design & Innovation

Our design and R&D team brings together international design perspectives and domestic product development expertise. By focusing on appearance, function, and structure, we continue to improve product performance and create furniture that reflects modern preferences for fashion, simplicity, and comfort.

We believe good design is not only about appearance, but also about how a product supports everyday living.

migemi key workshop (2)
migemi key workshop (3)
Styles

Our Sleep-Focused Approach

Healthy sleep has always been at the core of MIGEMI. We have developed mattress solutions for different lifestyles, age groups, and comfort preferences, with the goal of offering more personalized sleep choices.

Our product system includes a variety of mattress categories designed for different needs, supported by ongoing product development and quality control throughout the manufacturing process.

Our Values

At MIGEMI, our culture is built around care, responsibility, and long-term development.

Core Values

Dedication, inheritance, care-driven operation, and sharing a healthy lifestyle.

Mission

To create a green and healthy lifestyle.

Reinforced Suspension Webbing: Built for Longevity
Computerized Precision Fabric Cutting for Bulk Orders

Vision

To let the world experience the charm of Chinese furniture brands.

Code of Conduct

Care, integrity, responsibility, openness, excellence, and innovation.

History

Brand Milestones

2012

Brand Founded

Founded by Mr. Qi Chuming, MIGEMI officially began its journey as a furniture brand.

2012

2015

Sleep Research Initiative Launched

MIGEMI established the China Sleep Research Center, inspired by German technology and driven by a deeper focus on sleep innovation.

2015

2016

Nationwide Sleep Experience Stores

MIGEMI expanded its retail presence by launching sleep experience stores across China, bringing the brand closer to consumers.

2016

2018

CCTV-7 Partnership and Showroom Upgrade

MIGEMI partnered with CCTV-7 and expanded its exhibition center by adding a 400 m² showroom.

2018

2019

Retail Growth and Sponsorship

MIGEMI signed a celebrity endorsement partnership, expanded to 160 specialty stores nationwide, and became a sponsor of Shenzhen Airlines in 2019.

2019

2020

CCTV-1 and Expansion

MIGEMI partnered with CCTV-1, opened an 800 m² showroom along National Highway 325, expanded its production base to 15,000 m², and established a branch office in Dongguan.

2020

2021

Andy Lau Partnership

Andy Lau joined as Sleep Experience Ambassador, and MIGEMI added a new 4,000 m² showroom.

2021

To be continued…

Honors and Certificates

Honors and Certificates

Through rigorous processes, refined manufacturing, and attention to detail, MIGEMI has received multiple patented technologies and award certificates, earning recognition from both the market and consumers.
Exhibition

MIGEMI Furniture Exhibition

The MIGEMI Furniture Exhibition is a curated presentation of our brand philosophy, where healthy sleep, modern aesthetics, and comfortable living come together. Through carefully designed spaces and lifestyle-inspired displays, visitors can explore our collections of beds, mattresses, sofas, dining furniture, and integrated home solutions in a setting that reflects both quality and creativity.