About MIGEMI
Designing healthy sleep and comfortable living since 2012.
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Founded in 2012, MIGEMI is a furniture brand inspired by German design philosophy and dedicated to healthy sleep research and modern home living. Integrating design, R&D, production, and sales, we create furniture that combines comfort, function, and style to support a better everyday living experience.
Our Story
MIGEMI was created with a clear vision: to develop furniture that responds to people’s real living and sleeping needs. From the beginning, the brand has focused on healthy sleep science and the idea that furniture should bring comfort, balance, and a more enjoyable home environment.
Over the years, MIGEMI has expanded from bedroom collections into living and dining room furniture, while continuing to pursue product innovation and faster development through an integrated business model covering design, manufacturing, and sales.
Founder’s Vision
MIGEMI was founded by Mr. Qi Chuming, who grew up in a carpenter’s family and developed a deep connection to furniture from an early age. After many years in the furniture industry, from marketing consultant to marketing director, he established the MIGEMI brand with a long-term passion for craftsmanship, product value, and healthy living.
At the beginning of the brand’s journey, he introduced the concept of a tailored healthy sleep system, bringing a more personalized approach to the bedding industry and helping shape MIGEMI’s unique direction.
Our Strength
Based in Nanhai District, Foshan, Guangdong, one of China’s leading furniture manufacturing hubs, MIGEMI has built a strong foundation in product development and manufacturing.

staff

product showroom

office, R&D, and production base

specialty stores and branded areas

retail terminals nationwide
Design & Innovation
Our design and R&D team brings together international design perspectives and domestic product development expertise. By focusing on appearance, function, and structure, we continue to improve product performance and create furniture that reflects modern preferences for fashion, simplicity, and comfort.
We believe good design is not only about appearance, but also about how a product supports everyday living.
Our Sleep-Focused Approach
Healthy sleep has always been at the core of MIGEMI. We have developed mattress solutions for different lifestyles, age groups, and comfort preferences, with the goal of offering more personalized sleep choices.
Our product system includes a variety of mattress categories designed for different needs, supported by ongoing product development and quality control throughout the manufacturing process.
Our Values
At MIGEMI, our culture is built around care, responsibility, and long-term development.
Core Values
Dedication, inheritance, care-driven operation, and sharing a healthy lifestyle.
Mission
To create a green and healthy lifestyle.
Vision
To let the world experience the charm of Chinese furniture brands.
Code of Conduct
Care, integrity, responsibility, openness, excellence, and innovation.
Brand Milestones
2012
Brand Founded
Founded by Mr. Qi Chuming, MIGEMI officially began its journey as a furniture brand.
2015
Sleep Research Initiative Launched
MIGEMI established the China Sleep Research Center, inspired by German technology and driven by a deeper focus on sleep innovation.
2016
Nationwide Sleep Experience Stores
MIGEMI expanded its retail presence by launching sleep experience stores across China, bringing the brand closer to consumers.
2018
CCTV-7 Partnership and Showroom Upgrade
MIGEMI partnered with CCTV-7 and expanded its exhibition center by adding a 400 m² showroom.
2019
Retail Growth and Sponsorship
MIGEMI signed a celebrity endorsement partnership, expanded to 160 specialty stores nationwide, and became a sponsor of Shenzhen Airlines in 2019.
2020
CCTV-1 and Expansion
MIGEMI partnered with CCTV-1, opened an 800 m² showroom along National Highway 325, expanded its production base to 15,000 m², and established a branch office in Dongguan.
2021
Andy Lau Partnership
Andy Lau joined as Sleep Experience Ambassador, and MIGEMI added a new 4,000 m² showroom.